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A Vanity URL is a descriptive, memorable and pronounceable URL usually used for forwarding content, redirect URLs from one location to another. In the simplest terms, a Vanity URL is a long URL converted into customized short link also known as a Branded Link and a Custom Short URL. Here 3 rules you should follow when you are using your Branded Links:
Use When Necessary: You don’t have to use a vanity URL for every link you share. If the link from your original website is already short you can use that. The purpose of a Vanity URL is to make a link short yet identifiable as your brand.
Be Clear: Always clearly display your brand and use full words to describe your content. In order for people to trust your link, they need to have an idea where the link is bringing them. Be honest, clear and concise as possible.
Use your Vanity URL with your SEO strategy: Vanity URLs, when used correctly, can be Marketing gold. Be sure that the Vanity URL you choose compliments the Marketing and SEO strategy you already have in place.
Compressed archives combine multiple files into a single file to make them easier to transport or save on diskspace. Archiving software may also provide options for encryption, file spanning, checksums, self-extraction, and self-installation. Zip is the most-widely used format, used by the Windows operating system and more recently by OSX as well. RAR is also a very popular and flexible format. Unix uses the tar file format, while Linux uses the tar and gz format.